‘Just A Jhola, Bro’: Internet Reacts To Rs 4,100 Price Tag On Grocery Bag

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Last Updated:May 22, 2025, 19:27 IST

For galore Indians, however, it's conscionable the aforesaid market container they've been utilizing for years.

It is disposable connected Nordstrom for $48 (Rs 4100). (Photo Credits: Instagram)

The jhola is an indispensable portion of each Indian home, whether it is for market buying oregon for desi mothers packing necessities for their children who are relocating to ample cities for enactment oregon school. This basal bag, often made of fabric oregon khadi, is sturdy, utile and infinitely recyclable. It holds a unsocial spot successful the hearts of Indians worldwide since it contains memories and a profound consciousness of familiarity.

You’ll beryllium shocked to cognize that the elemental and humble jhola costs $48 (about Rs 4,100) astatine Nordstrom, an upscale American store. Marketed arsenic a quirky, repurposed accessory, the Japanese institution Puebco calls it the “Indian Souvenir Bag."

According to Nordstrom, it’s “a must-have for immoderate traveller oregon person of Indian culture" and a “stylish bag, adorned with unsocial designs, cleanable for carrying your essentials portion showing disconnected your emotion for a beauteous country." Names similar “Ramesh Special Namkeen" and “Chetak Sweets," which are well-known successful India, are displayed successful bold Hindi connected the container and person been turned into an eye-catching selling factor.

Many Indians inactive usage it arsenic their regular market bag, which they person had for galore years. This container is presently positioned arsenic a manner connection abroad, portion it was erstwhile fixed retired for escaped with purchases successful section Indian markets.

“Next it’s gonna beryllium immoderate “spiced and crisped snacks". But we cognize that it’s conscionable Haldirams. (don’t confuse this with inclusivity)," an Instagram idiosyncratic wrote portion captioning the video.

The video was shared connected May 20 and it got implicit 5 lakh views truthful far. The video soon became fashionable and received a wide scope of responses from Indian societal media users.

A idiosyncratic wrote, “48 dollars for this. My amerind bosom is astir to cry."

Another commented, “Wasn’t lone Vimal baccy Jhola popular, what’s this cheap-looking namkeen thaila doing?"

“How tin I sell? I person similar 10 of these astatine home," an idiosyncratic reacted connected Instagram.

“They volition commencement selling lungi and notation it arsenic a Scottish drape," different idiosyncratic chimed in.

Jholas are reasonably priced, utile and environmentally beneficial successful India; they often outgo little than Rs 100 and immoderate retailers springiness them distant for free.

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News viral ‘Just A Jhola, Bro’: Internet Reacts To Rs 4,100 Price Tag On Grocery Bag