Apple may raise iPhone prices ahead of new launch

Meanwhile, the commercialized concern remains fluid [File] | Photo Credit: AP

Apple is readying to rise prices for its upcoming iPhone lineup acceptable to debut this September, according to a study by The Wall Street Journal citing unnamed sources. While the institution has not publically linked the increases to mounting U.S. tariffs connected Chinese imports, the study suggests Apple is moving to contiguous the terms hikes arsenic a effect of caller features and innovations alternatively than outer economical pressures.

Sources acquainted with Apple’s proviso concatenation accidental the institution whitethorn warrant the higher costs by pointing to caller designs and precocious features successful this year’s iPhones. It person agelong speculated that Apple would summation prices arsenic portion of its strategy to support nett margins amid rising accumulation costs.

The tariff warfare has nevertheless had a measurable fiscal impact. Apple is expected to incur astir $900 cardinal successful further costs during the 3rd 4th owed to accrued tariffs. To offset these expenses, the institution has been shifting much of its iPhone accumulation to India, reducing its dependency connected Chinese manufacturing. This determination is portion of a broader effort to diversify its proviso concatenation and shield its operations from geopolitical disruptions.

Meanwhile, the commercialized concern remains fluid. On Monday, the United States and China agreed to a 90-day intermission connected reciprocal tariffs to let for further negotiations. The U.S. authorities has besides issued important tariff exemptions for the tech industry, including smartphones, laptops, and semiconductor equipment. However, an earlier 20% tariff connected a wide array of Chinese goods inactive applies, complicating semipermanent pricing strategies for companies similar Apple.

In presumption of merchandise innovation, Apple is expected to unveil an ultra-thin iPhone this year, portion of a broader propulsion toward much melodramatic redesigns. According to Bloomberg’s Mark Gurman, the institution is aiming for a large milestone successful 2027: the merchandise of a “mostly glass, curved iPhone” with nary disposable cutouts, marking the 20th day of the archetypal iPhone. If realised, this plan would echo Apple’s inclination of introducing large changes each decade, pursuing the instauration of the iPhone X successful 2017.

Published - May 13, 2025 08:18 americium IST